Secondary Ticket Market Share Analysis

An inside look at top ticket exchanges market share before and during the pandemic

• Vivid Seats has exploded from 20% Market Share in 2016 to over 40% today
• Stubhub has lost 10%+ share mostly since the Pandemic started
• Seatgeek has emerged as the #3 Exchange

Key Takeaways from Jan. 1 – March 10 2020

• From Jan 1- March 10, 2020 Stubhub and Vivid were virtually tied for the top spot
• Stubhub had a 10% lead in Sports while Vivid Seats had a 7% lead in Concerts
• Stubhub had an 8% lead near term (within 11 days to event) while Vivid held an 8% lead for further out (100+ days to event)

Post Pandemic change in market share

Key Takeaways from Jan. 1 – July 7 2021

• Vivid Seats has been the clear leader with a 41.72% market share and a 22% lead over the #2, Stubhub
• Vivid Seats has been particularly dominant in both Concerts and Theater categories with 49.77% and 54.18% share respectively
• Stubhub has been performing best in Sports with a 24.41% market share