Broker Genius and Seat Scouts Announce Merger

Broker Genius and Seat Scouts Announce Merger

Combination Creates Powerful One-Stop Technology for Ticket Resale

Valley Stream, NY, and Raleigh, NC., December 29, 2020 – Broker Genius and Seat Scouts today announced that they have entered into a merger agreement in which Seat Scouts and its employees will become part of the Broker Genius Team. The two companies are excited to offer customers a best in class, all-in-one platform that enables them to process, price, distribute, and analyze their ticket portfolios. 

Combination Creates Powerful One-Stop Technology for Ticket Resale: 

• Combined company will now offer a full suite of pricing, distribution, processing, and data analytics
• Drew Gainor will join as the company’s Chief Product Officer 
• Sam Sherman will be the company’s CEO and John Lucier will be the CFO
• The new company will have approximately 400 customers 

Broker Genius provides leading-edge ticket pricing technology and data analytics that help ticket sellers maximize revenue and efficiency. Seat Scouts, founded in 2017 by Drew Gainor, offers full order processing and fulfillment services in addition to pricing software capabilities. There are 25 employees in the combined organization. 

Sam Sherman, CEO, and founder of Broker Genius said, “By bringing our companies together through this merger, we are creating an even stronger platform for our clients. The combined business will have tremendous cost and technology synergies and will enable accelerated innovation. Drew and I have spent the better part of the last 3 months planning this merger and I look forward to working closely with him as our Chief Product Officer.”

Drew Gainor, CEO, and founder of Seat Scouts said “We are very excited to be joining the Broker Genius team. Combining our industry-leading products, Uptick, Atlas, Sync, and Event Watcher will guarantee our platform fits the needs of every ticket reseller. Now, more than ever, this industry needs a unified platform that can provide maximum efficiency to our clients’ ticket operations. Our team is committed to continuing to provide the same industry-leading innovation and service our clients have grown accustomed to.”

Guy Levy-Yurista, Ph.D., Chief Strategy Officer at Sisense and a Broker Genius board member said “This is the rare type of transaction that should excite investors, clients, board members, and employees alike. Being able to bring together two organizations that can offer a combined experience that will delight their customers while increasing shareholder value is not something that happens every day. Together we will be targeting the entire value chain in the multi-billion $’s events ticketing market that has just undergone a major disruption due to the COVID-19 pandemic and jointly help rebuild this industry.”

John Lucier, CFO of Broker Genius, said “This strategic combination positions us to emerge as the market leader in automation technology for the live event industry. With software playing an increasingly important role in ticketing, this merger will provide unparalleled value to our customers by reducing complexity and streamlining operations through our end-to-end pricing and processing technology.” 

The companies will immediately start working on their 2021 product road map which includes brand new products as well as launching an all in one solution. They expect to have some more exciting announcements over the next few months.  

About Broker Genius:

Founded by Sam Sherman in 2013, Broker Genius now services over 400 customers. Broker Genius products have helped clients sell over $3 billion of ticket inventory. The company’s mission is to help clients maximize profits through an all-in-one platform by optimizing revenue and lowering operating costs. 

Media Contact:
Lauren Gainor
Director of Marketing & Client Experience
919-670-3211                                                                                                            [email protected]